Ashby Martin-Awam Engineering & Design Business Cards Business Card
At Design Interviews
Interview with Ashby Martin : Frank Scott: What is the main principle, idea and inspiration behind your design?. Ashby Martin : When interacting with people at a networking event, you need to stand out. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Ashby Martin : First impressions are everything, it was important that the initial impact would be one of curiosity but leave a lasting impression of innovation. .Frank Scott: What are your future plans for this award winning design?. Ashby Martin : I'd like to build on the style and have it reflected in future self promotional products. .Frank Scott: How long did it take you to design this particular concept?. Ashby Martin : It went through several iterations, the first designs had square holes. It was probably several hours worth of work over a few days. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Ashby Martin : It was designed out of necessity, the existing self promotional items were forgettable. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Ashby Martin : The cards are self produced and they're for self promotion so I'd like to stay unique. .Frank Scott: What made you design this particular type of work?. Ashby Martin : The hole cut idea reflects some of the previous product design work and utilises the equipment in our workshop. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Ashby Martin : I like designers with a strong black and white geometric aesthetic. There is a graphic novel "Black Hole" by Charles Burns that I loved, it's intriguing and striking to read and I feel that the use of black and white is reflected in my design. .Frank Scott: Who is the target customer for his design?. Ashby Martin : It's a self promotional item but it was made to attract customers at a networking event. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Ashby Martin : I haven't seen any business cards with a similar concept but I'm sure they exist. I think that the business card is far more interesting than anything I have seen. .Frank Scott: Which design tools did you use when you were working on this project?. Ashby Martin : Illustrator to create the print, autocad to arrange the cuts. .Frank Scott: What is the most unique aspect of your design?. Ashby Martin : The grid of letters before masked by the holes look like an encrypted cipher. I love seeing recipients try and find the information without folding the card. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Ashby Martin : I have some talented colleagues that are all highly skilled in the workshop and I quizzed them on the best methods for production. .Frank Scott: What is the role of technology in this particular design?. Ashby Martin : Without a laser cutter, it would be an arduous process to hole punch or die cut the design. Technology enabled me to develop it in a short amount of time. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Ashby Martin : I have lots of business cards in my desk drawer, I looked at them all before I started the design process. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Ashby Martin : The burn marks from lasercutting were a challenge to eliminate. I used the contrasting black to not only make the cards more interesting but also to mask the smoke. .Frank Scott: How did you decide to submit your design to an international design competition?. Ashby Martin : Everyone I give the cards to responds very positively. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Ashby Martin : I learn new techniques with every project I undertake and like to push myself when I and working on a project for myself. .
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