Samira Mazloom-Poseidon Jewellery
At Design Interviews
Interview with Samira Mazloom : Frank Scott: What is the main principle, idea and inspiration behind your design?. Samira Mazloom : I wanted to create a powerful collection. One that would provide its owner with power and self confidence. The kind of jewellery that can turn a regular person into a super hero. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Samira Mazloom : I wanted the pieces to be intriguing, beautiful and at the same time dangerous looking. .Frank Scott: What are your future plans for this award winning design?. Samira Mazloom : I am not done with this collection yet. Poseidon has so much potential to expand. I will be adding new pieces to this collection. .Frank Scott: How long did it take you to design this particular concept?. Samira Mazloom : Almost 16 months from the trigger to the end. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Samira Mazloom : Poseidon is my graduation collection. .Frank Scott: What made you design this particular type of work?. Samira Mazloom : When I was working on my graduation project, an incident happened to a loved one, left me feeling frightened and in need of protection. I kept thinking of different ways that I would defend myself, just in case. And just then I thought I needed to design something that is beautiful but at the same time potentially dangerous. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Samira Mazloom : No .Frank Scott: Who is the target customer for his design?. Samira Mazloom : I think wearing a piece of Poseidon is like walking in your favourite Stilettos. It gives you this sense of confidence like you are on top of the world. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Samira Mazloom : I have not come across any resembling concepts so I guess it is very unique and this sets it apart. .Frank Scott: How did you come up with the name for this design? What does it mean?. Samira Mazloom : When I was working on this collection, for no particular reason at all I started reading The Odyssey, which was left unfinished and after that The Divine Comedy, and then I really got into Greek mythology and just started reading. And I came across Poseidon who became my hero. Poseidon is one of the most powerful gods in the Greek mythology. When benign, Poseidon was the creator of islands and calm, peaceful seas but this powerful god had a dark side (just like us humans) When provoked, he struck the ground with his trident and caused earthquakes, drownings and shipwrecks.
There was no better figure to represent my collection which is a package of beauty and adornment that could turn into a lethal weapon. .Frank Scott: What is the most unique aspect of your design?. Samira Mazloom : It's Uniqueness! .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Samira Mazloom : I had a wonderful photographer who managed to turn the pictures in my head, into amazing photos. Thank you Rob. .Frank Scott: What is the role of technology in this particular design?. Samira Mazloom : Poseidon was created mostly, using traditional techniques with a lot of hands on work. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Samira Mazloom : I started looking at the mourning culture and the Victorian era which some how led to interviewing people from the Punk and Goth culture and reading about them. I also looked at Naturalism and Symbolic art. For some reason I also started reading The Odyssey and after that The Devine Comedy, which I never finished by the way. I think the collection was influenced by all this. .Frank Scott: How did you decide to submit your design to an international design competition?. Samira Mazloom : An amazing sponsor persuaded me to do so and I am forever grateful. .
Samira Mazloom-Poseidon Jewellery Images: