Luka Balic's Rudy & Billy Wine Packaging Design

Luka Balic Reveals The Rudy & Billy Wine Packaging Design

Luka Balic, the creator of the displayed work Wine Packaging Design:Rudy & Billy by Luka Balic points out, Rudy & Billy is wine brand that serves wine in a beer bottle, targeting young people who search for the beer alternatives. Merged letters depict blending between the elegance of wine and practicality of a beer bottle. The idea of "turning wine clichés upside down" is expressed through logo mark which looks the same when standing up and upside-down. Because it looks the same even when turned upside-down, it also has the meaning of "never being down". It communicates positivity and encouragement to overcome any problems, invites users to enjoy their life and have fun..

Luka Balic's Rudy & Billy Wine Packaging Design Images:

VIA: http://competition.adesignaward.com/design.php?ID=40603

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